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About Us

The Central London Alliance unites organisations of varying sizes and sectors to support a safe and strong economic recovery of central London.

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London is unique, requiring bespoke policies to secure its recovery and a more sustainable economy; securing jobs, growth & prosperity for a new generation. We provide targeted policy recommendations as a non-political voice.

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Business Support

Through the Central London Alliance, discover  new revenue opportunities, cost savings  and sector relevant advice .

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Brand Partners

Official Supporters

Latest Updates

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Leading Out-of-Home media business JCDecaux UK supports the CLA

JCDecaux UK will support Central London Alliance member businesses in reaching consumers as they return to the heart of the capital, promoting that they’re open for business. CLA members can access tools to plan and implement the most effective, efficient and targeted Out-of-Home media campaigns, including marketing mentoring, creative development support, insight and data access, and match-funding for OOH media campaigns.

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City Statistics Briefing

The City Statistics briefing looks at the City of London's role as a global business hub for financial and related professional services. It provides facts and figures about employment and firms located within the City, as well as highlighting some recent changes to the City as a workplace.

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CLA launches campaign to encourage the public to rekindle their love of London

Central London Alliance has launched another campaign to stimulate visits to central London and rekindle the public’s Love for London. Multiple bespoke Love Letters for London post boxes have been strategically placed across various locations throughout central London; at museums and theatres to hotel lobbies and in commercial buildings. Each post box provides a place for visitors and workers to leave their Love Letter for London – post card reflections of their favourite memories. The campaign aims to capture and celebrate all that central London has to offer, whilst reminding the public what they love about London.

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Upcoming Events

Register for one of CLA's upcoming events



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London Moving Forwards – A conversation with Andy Byford, Commissioner of TfL

An effective public transport system that is affordable, sustainable, safe, and keeps Central London flowing is essential to the economic recovery of the Central Activity Zone,

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Media Centre
Transport Strikes Hit London & The Hospitality Yet Again
25th April 2024
Central London Alliance calls for government to cut VAT for hospitality, tourism and leisure
25th January 2024
Square Mile Smash Guinness World Record in Marathon Padel Playing Marathon at New City Court
29th September 2023
London hospitality quartet set new Guinness World Record playing padel
3rd October 2023
Mammoth world record padel attempt
25th September 2023
Guinness World Record attempt to tempt people back to the City
22nd September 2023
City Giving Day: Central London Alliance’s Guinness World Record Title Attempt
7th September 2023
Padel comes to the City of London
11th May 2023
Padel Served as City’s Latest Activity
10th May 2023
Central London Alliance launches tourism campaign
6th February 2023
Tony Matharu: Meet the hotelier on a mission to get London back in full force
14th October 2022
Hotelier: Rail strikes cost me half a million – it’s time to get round the table
14th October 2022
Tony Matharu comments on the recent rail strikes on BBC Radio
25th August 2022
Tony Matharu discusses the impact of the rail strike on businesses on BBC Radio
21st June 2022
In the City app launches to help recovery in the Square Mile by Primera Corporation, Brand Partner of CLA
4th February 2022
In the City app launches to help recovery in the Square Mile by Primera Corporation, Brand Partner of CLA
4th February 2022
The Office: Clean air becoming a key part of the return by Rensair, Advocate partner of CLA
6th August 2021
The Office: Time for Government to offer certainty and direction by Primera Corporation, Brand Partner of CLA
4th August 2021
The Office: How managers can team up with staff to rebuild working culture
5th August 2021
What’s the future of Central London?
22nd July 2021
New campaign urges public to rekindle London ‘love affair’
11th April 2021
Hospitality leaders react to UK roadmap delay
15th June 2021
London calls for more support for businesses as 'Freedom day' pushed back
14th June 2021
Central London Alliance and Optimiser on the role of automation and data in the city’s recovery
28th May 2021
New campaign urges public to rekindle London ‘love affair’
12th April 2021
News with Vanessa Feltz
12th April 2021
Cross-media campaign launched to encourage members of the public safely back to Central London
12th April 2021
Campaign encourages the public to rekindle their love of London
12th April 2021
London Love Affair: New campaign launches to bring public back to the capital
12th April 2021
Number of Tube passengers on the up as restrictions ease
13th April 2021
Budget will help economy survive
10th March 2021
London at risk of being ‘levelled down’ by pandemic, leading business
19th February 2021
London businesses urge Rishi Sunak to deliver ‘Marshall Plan’ to help capital’s
19th February 2021
Jab hesitancy can be fatal for groups at risk of Covid
10th February 2021
Matharu seeks continued support for the UK’s hospitality sector
6th January 2021
Central London Alliance react to Tier 3 measures
15th December 2020
Central London Alliance urges support for businesses calling Tier 3 restrictions “catastrophic” for London
15th December 2020
Central London Alliance calls for government financial support to help London’s entertainment and hospitality businesses
15th December 2020
London shops should stay open until 11pm after lockdown to boost West End, business leader says
18th October 2020
16th October 2020
15th October 2020
13th October 2020
Central London manifesto sets out ‘key asks’ for economic recovery
30th September 2020
30th September 2020
Central London Alliance launches to aid economic recovery of London’s business
29th September 2020
Central London Alliance launched to help revive London economy
28th September 2020
The City View Tony Matharu on why its time to get London moving again
5th August 2020