SME LONDON BUSINESS AWARDS 2025

Central London Alliance awarded the Silver Winner for Community Business of the Year at the SME London Business Awards. 

Thursday, 27 February 2025

CLA was formed to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors and to help both employers and workers.

Politically independent and supported by organisations of varying sizes and sectors, the CLA works towards a strong economic recovery of central London, ensuring its continued viability as a leading global city.

This recognition celebrates CLA's commitment and the hard work of their team to positively impact central London and its businesses, to stimulate footfall, trade, and local engagement, and create impactful experiences for London's residents, workers, and
visitors, together with providing support to businesses.

The SME London Business Awards are a sought-after accolade of achievement, a veritable endorsement of success in business.

Founder and Chairman of CLA Tony Matharu with Director of CLA Nadia Perrier

POWER OF WOMEN AWARDS 2025

Director of CLA Nadia Perrier

CLA, and Director Nadia Perrier, awarded the Community Impact Award at the Power of Women Awards.

Tuesday, 4 March 2025

Under the leadership of Director Nadia Perrier, CLA has driven London’s economic recovery through initiatives including the London Love Affair campaign, which generated a £10.1 million boost to the capital’s economy to a city-wide sports festival that engaged
over 10,000 participants together with re-vitalising unused spaces and reshaping the fashion and creative industries; celebrating sustainability, diversity, and emerging designers, showcasing underrepresented talent, and encouraging people to embrace pre-loved clothing, all whilst giving back to those most in need.

CLA’s efforts have revitalised the city’s cultural and hospitality sectors, fostered community engagement, and reinforced London as a vibrant, inclusive global hub. On receiving the award for its groundbreaking contributions to economic recovery, cultural revitalisation, and community engagement, Nadia spoke on behalf of CLA about the importance of
collaborative and partnership working; stating that “We can achieve so much more when working together”.

Power of Women is an annual celebration of women and their achievements, recognising individuals who inspire others to succeed.

The celebration is held to coincide with International Women's Day each year in March and highlights women who are forging paths in their respective fields and industries.

SME National Business Awards 2026

The London Sports Festival website has been shortlisted for Website of the Year by SME National Business Awards.

Our team has built the London Sports Festival website to be visually dynamic, effortless to navigate, and deeply engaging for all those visiting, working, and living in London. We’re on a mission to bring London alive through sport, transforming iconic spots across the capital into accessible active spaces, and our website was designed to bring that exact energy to life online.

A huge thank you to our amazing community for visiting, playing, and staying connected with us.

Winners will be announced on Friday, 6 November 2026. 

TOAST Awards 2026

Image of City AM Toast Awards 2026. Credit City AM.
London Sports Festival was shortlisted for Most Fun Experience at the City AM Toast Awards 2026 and we could not have done it without all of you.

Delivered by Central London Alliance, this festival brings accessible and affordable sporting experiences to central London - inspiring people to be active, try something new, and connect with their communities.

This category celebrates the most exciting things to see and do across the Square Mile, and being named among the finalists is a brilliant recognition of the sporting activations we've brought to some of London's most iconic locations this year. From padel and pickleball to 3x3 basketball and beyond. It's a testament to everyone who's come out to play, connect, and be part of the action across the city.

Thank you everyone for your support and for being part of the journey!

Elysian Awards 2027

We’re extremely proud to share that Central London Alliance has been named a finalist in the Elysian Awards 2027.

A finalist in the Making a Difference Together category, this recognition celebrates the collective effort behind our Saving Lives Campaign and the CPR World Record Attempt, which united businesses, organisations and community groups around a shared goal: making a life-saving difference.

This initiative would not have been possible without the dedication of our headline sponsor, Blue Orchid Hospitality and the invaluable support of First Aid for Life, St John Ambulance and the City of London Police, alongside the many community organisations and individuals who showed up and contributed to making it happen.

To be recognised alongside so many inspiring initiatives is a real honour and a testament to what can be achieved when businesses, organisations and communities work together.

We look forward to celebrating with our fellow finalists at the Elysian Awards ceremony on 24 April 2027.
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