Consumer Campaigns

Increasing consumer confidence to return to the centre of London is of paramount importance to the success of the capital and its businesses.

With our renowned best-in-class media partners, the CLA will launch national, regional and local campaigns to encourage the return of visitors to the capital, backed and promoted by leading business organisations, collectives, media and individual influencers.

It will be politically neutral and will develop based on timely-data and unique insight as the coronavirus situation evolves, consistently communicating a positive message to stimulate the footfall and visitors the city and its businesses require. 

If you would like to be involved in the consumer campaign, email

If you would like to receive the Campaign Toolkit and be a part of sharing a positive message and supporting the success of central London, email

Trusted media partners include:

The ‘London Love Affair’ campaign was launched on April 12th by Central London Alliance, London Chamber of Commerce and Industry and Integrity International Group, working with media partners including JCDecaux UK, Bauer Media Group and City AM to deliver an advertising campaign on Out-of-Home media, online and radio, to audiences in London, the home counties and elsewhere.
The campaign, designed by fst, features central London street scenes, the memories that those viewing or listening may have experienced in those locations, and positively encourages a return to central London to make more memories.

People are being encouraged to support the campaign by sharing the locations that are special to them in central London, including images of their visits in the capital, by using the hashtag #londonloveaffair on social media whilst a toolkit to support the campaign, including campaign images, plus further information and assets, are available to businesses, attractions and other London organisations at .