Customer Acquisition to Retention: from personalised campaigns to lead nurturing

Customer Acquisition to Retention: from personalised campaigns to lead nurturing

As the landscape of commercial merchandising becomes increasingly digital, businesses are having to compete on a global level. Not only does this mean more choice for consumers, it means increased marketing noise for you to be heard over requiring marketing strategies that will help you stay at the forefront of consumers’ minds. The panellists from Optimiser bring you marketing hacks that can be used in different stages of the consumer funnel.