London Fashion Week 2024 saw an exciting blend of tradition and innovation, and in 2024 the prestigious fashion week witnessed a unique show, Fashion Frenzee, where sustainable fashion took centre stage as it closed its programme of events.

Fashion Frenzee, delivered by London Heritage Quarter and Central London Alliance CIC in partnership with Blue Orchid Hospitality, celebrated fashion, community, diversity, and talent, whilst championing responsibility and sustainability. Located at London’s first skyscraper, 55 Broadway, now part of the Blue Orchid collection, located in London Heritage Quarter, this pioneering event aimed to inspire and engage audiences to embrace the sustainable fashion movement.

The runway included the world’s first sustainable sari, made from recycled plastic bottles, created with the greater purpose of highlighting Climate Change and the need for a more sustainable future, by award-winning British-Asian arts company, Nutkhut.

The event closed with a thought-provoking panel discussion from Ajay Chhabra, member of the Mayor of London’s Cultural Leadership Board and co-creator of the world’s first sustainable sari, Maxine Whyte-Rhoden, Trustee of Dress for Success and Monica Yan, founder and creative director of CQ London.

Panelists discussed the challenges facing brands ensuring sustainable practices, including the cost of eco-friendly garments being passed onto the consumer, and explored ideas on how the audience can support sustainable brands. The discussion closed by sharing thoughts on how audience members can be creative and re-purpose garments – a shirt can become apron, a blouse a child’s dress, and trousers with scuffed hems to shorts, referring to some of the looks seen in the previous catwalk.