Central London Alliance launched a campaign called ‘Love Letters for London’ in February 2023 to stimulate visits to central London and rekindle the public’s Love for London.

Multiple bespoke ‘Love Letters for London’ post boxes were strategically placed across various locations throughout central London; at museums and theatres to hotel lobbies and in commercial buildings. Each post box provided a place for visitors and workers to leave their Love Letter for London – post card reflections of their favourite memories. The campaign aimed to capture and celebrate all that central London has to offer, whilst reminding the public what they love about London.

Visitors were encouraged to find one, or all, of the bespoke post boxes and tag LDN Love Affair as they leave their love note for London, including images of their visits to the hosting venues containing the post boxes, by using the hashtag #londonloveaffair on social media.

Partners in the Love Letters for London campaign included: City of London Corporation, Victoria Westminster BID, Northbank BID, Cheapside Business Alliance (BID), Hatton Garden BID, Victoria BID, Aldgate Connect BID, Old Street District, Easter City BID, Fleet Street Quarter, Whitehall BID, Central District Alliance (BID), Harley Street BID, Optimiser and Blue Orchid Hospitality.