The national London Love Affair campaign encouraged a safe recovery and stimulated visits to central London. The campaign highlighted the reasons for returning to the workplace that are not just about ‘the desk’ – from cultural, hospitality, retail, and other activities enjoyed in lunch breaks or after work and overnight stays; ‘work, rest and play’ all in one city.

#londonloveaffair was viewed across the nation on billboards, digital adverts, in the press, on the radio and on taxis around London.

The campaign, in stages, matched its activities and messaging to the dynamics, sentiment and needs of its audience.

Visit the London Love Affair website or see it on Instagram, Facebook, or TikTok to know more.

Whether you are a business, an organisation, or an individual, there is a role for everyone in Central London Alliance's work.