Padel Tennis Festival - 2023

Throughout the summer of 2023, workers, residents and visitors were invited to take part in the world’s fastest growing sport, Padel tennis, in a spectacular central London location across three months.

The court, which was erected in Tower Hill, was available to book by schools, corporates and members of the public for the summer. It was the City’s first pop-up padel courts and was available seven days a week for pay and play sessions, as well as private hire, team building and corporate challenges.

To coincide with the Wimbledon Championships, businesses were invited to enter a corporate tournament, battling it out with other organisations to be crowned the winning padel team. The competition offered the local business community the chance to prioritise their health and wellbeing in a fun way that encourages team building and networking.

The padel court was brought to the City by the Central London Alliance in partnership with Aldgate Connect, Eastern City Business Improvement District and Blue Orchid Hospitality, the hotel and hospitality firm run by Tony Matharu.


1st

pop-up padel court in the City of London

149

days in situ, and was booked every single day

86%

occupance (operating 13 hours a day / 7 days a week)

900%

uplift in sales YoY seen by a local business

Image gallery

three images showcasing central london alliances padel activation in the crescent, tower hill, london

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