Media

13th August 2026

London Sports Festival moves from 3×3 basketball success to pickleball at the City of London Corporation’s Guildhall Yard

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5th August 2026

What’s on in London August

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4th August 2026

Commonwealth Gold Medallists Bring Medals Back To The London Court That Helped Launch Their Journey

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3rd August 2026

Commonwealth Gold Medallists Return to the Court That Helped Inspire London

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29th July 2026

London Sports Festival launches basketball tournament in the shadow of St Paul’s

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23rd July 2026

London Sports Festival’s 3×3 Basketball Court Scores Early Success with Basketball England Takeover

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16th July 2026

What a room full of the Indian diaspora’s biggest names revealed about Britain’s AI opportunity

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8th July 2026

London is Open for Business – But Only If We Get Planning Right

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8th July 2026

Episode 6: In Conversation with Tom Sleigh - Planning for Growth: How the City of London is building for the Future

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25th June 2026

London Indian Film Festival Returns with Star-Studded 2026 Programme Led by Aamir Khan

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4th June 2026

Founder of London Sports Festival wins Global Entrepreneur of the Year at British Asian awards

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2nd June 2026

King’s Baton arrives in London ahead of Glasgow 2026 Commonwealth Games

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2nd June 2026

What’s On In London In June

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2nd June 2026

London Sports Festival Brings Panna Football to The Crescent

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28th May 2026

Commonwealth Games King’s Baton Relay hits the City streets

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18th May 2026

London Sports Festival Serves Up Pickleball in New Street Square

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12th May 2026

London Celebrates 3×3 Basketball with a One Day Pop-Up

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20th April 2026

Episode 5: In Conversation with Kate Nicholls - London's Hospitality Economy

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25th March 2026

Golden Table Tennis Takes Over London to Celebrate the Sport’s Centenary Homecoming

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3rd March 2026

London Sports Festival Returns to the Capital in 2026

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27th January 2026

Episode 4: Unlocking a Global City: How London’s Appeal Drives Investment, Business, and Major Events

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14th January 2026

Episode 3: Navigating London’s Investment Landscape: The Impact of Government Policies on Investor Sentiment

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12th January 2026

Opportunities for Growth in London Page 13 & Dress to impress page 38

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19th December 2025

Episode 2: Unlocking London: Planning, Licensing and Night-time Opportunities

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18th December 2025

Episode 1: Rebuilding Britain’s Investment Engine: Capital Markets, Pensions & London’s Future

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3rd December 2025

A Record-Breaking Summer of Sport across the Capital

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25th November 2025

Tony Matharu, Chairman of Central London Alliance CIC Comments on the Rumoured Introduction of a London Tourist Tax

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12th November 2025

Business Leaders Call for Bold Tax Reform and Pro-Growth Policies at Central London Forum

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11th November 2025

London’s Innovators Call for Investment and Regulation to Sustain the Capital’s Heart

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7th November 2025

Business Leaders and Experts Urge for Smarter Planning in London

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7th November 2025

London’s Leaders Demand Fairer Policies to Protect Central London’s Beating Heart

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3rd November 2025

London Finance Panel Calls for Targeted Reform to Safeguard the City’s Trillion Capital Market Asset

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24th October 2025

Business and Policy Leaders Call for Policies to Unlock London’s Full Economic Potential

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16th October 2025

Tony Matharu: Made in London

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11th October 2025

Business Leaders, Policymakers and Innovators Unite to Shape London’s Future

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30th September 2025

Conscious Couture at London’s Historic Heart

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26th September 2025

Fashion Frenzee Closes London Fashion Week with a Powerful Celebration of Conscious Fashion

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26th September 2025

Sustainable show Fashion Frenzee closes LFW

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26th September 2025

Celebrating Sports in Aldgate: Padel Table Tennis Extended, Bucketball Triumphs

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9th September 2025

Central London Alliance comments on tube strikes

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11th August 2025

Free Coaching, Wheelchair Games, Dunk Contests, and Basketball Stars Inspire the City

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9th July 2025

London Sports Festival at LondonBusinessMatters

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8th July 2025

London Sports Festival Unveils New Pop-Up Padel Court at Hay’s Galleria in Partnership with London Bridge City

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25th October 2024

Londoners smash the GUINNESS WORLD RECORDS™ title for the Longest Marathon Playing Pickleball (doubles)

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19th September 2024

London Fashion Week Closes with a Unique Sustainable Event

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26th July 2024

Brand new Padel court opens in West London with bookings open now

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26th July 2024

A Pop-Up Padel Court Is Arriving In London’s West End This Summer

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22nd July 2024

It’s time to play! Sports Fest comes to Aldgate and Cheapside this summer

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11th July 2024

America’s Fastest Growing Sport Arrives In The City of London

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16th May 2024

Which Sports are the new Frontier for Gender Inclusivity?

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25th April 2024

Transport Strikes Hit London & The Hospitality Yet Again

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8th April 2024

How Can Businesses Utilise Sport To Enhance Their Workforce?

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1st March 2024

The UK is lagging behind in supporting the scale and economic potential of growing sectors, including sports and recreation: Padel is a prime example

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25th January 2024

Central London Alliance calls for government to cut VAT for hospitality, tourism and leisure

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3rd October 2023

London hospitality quartet set new Guinness World Record playing padel

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29th September 2023

Square Mile Smash Guinness World Record in Marathon Padel Playing Marathon at New City Court

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25th September 2023

Mammoth world record padel attempt

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22nd September 2023

Guinness World Record attempt to tempt people back to the City

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7th September 2023

City Giving Day: Central London Alliance’s Guinness World Record Title Attempt

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11th May 2023

Padel comes to the City of London

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10th May 2023

Padel Served as City’s Latest Activity

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6th February 2023

Central London Alliance launches tourism campaign

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14th October 2022

Hotelier: Rail strikes cost me half a million – it’s time to get round the table

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14th October 2022

Tony Matharu: Meet the hotelier on a mission to get London back in full force

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25th August 2022

Tony Matharu comments on the recent rail strikes on BBC Radio

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21st June 2022

Tony Matharu discusses the impact of the rail strike on businesses on BBC Radio

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4th February 2022

In the City app launches to help recovery in the Square Mile by Primera Corporation, Brand Partner of CLA

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4th February 2022

In the City app launches to help recovery in the Square Mile by Primera Corporation, Brand Partner of CLA

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6th August 2021

The Office: Clean air becoming a key part of the return by Rensair, Advocate partner of CLA

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5th August 2021

The Office: How managers can team up with staff to rebuild working culture

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4th August 2021

The Office: Time for Government to offer certainty and direction by Primera Corporation, Brand Partner of CLA

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22nd July 2021

What’s the future of Central London?

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15th June 2021

Hospitality leaders react to UK roadmap delay

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14th June 2021

London calls for more support for businesses as 'Freedom day' pushed back

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28th May 2021

Central London Alliance and Optimiser on the role of automation and data in the city’s recovery

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13th April 2021

Number of Tube passengers on the up as restrictions ease

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12th April 2021

London Love Affair: New campaign launches to bring public back to the capital

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12th April 2021

Campaign encourages the public to rekindle their love of London

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12th April 2021

Cross-media campaign launched to encourage members of the public safely back to Central London

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12th April 2021

News with Vanessa Feltz

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12th April 2021

New campaign urges public to rekindle London ‘love affair’

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11th April 2021

New campaign urges public to rekindle London ‘love affair’

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10th March 2021

Budget will help economy survive

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19th February 2021

London businesses urge Rishi Sunak to deliver ‘Marshall Plan’ to help capital’s

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19th February 2021

London at risk of being ‘levelled down’ by pandemic, leading business

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10th February 2021

Jab hesitancy can be fatal for groups at risk of Covid

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6th January 2021

Matharu seeks continued support for the UK’s hospitality sector

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15th December 2020

Central London Alliance calls for government financial support to help London’s entertainment and hospitality businesses

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15th December 2020

Central London Alliance urges support for businesses calling Tier 3 restrictions “catastrophic” for London

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15th December 2020

Central London Alliance react to Tier 3 measures

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18th October 2020

London shops should stay open until 11pm after lockdown to boost West End, business leader says

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16th October 2020

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15th October 2020

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13th October 2020

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30th September 2020

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30th September 2020

Central London manifesto sets out ‘key asks’ for economic recovery

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29th September 2020

Central London Alliance launches to aid economic recovery of London’s business

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28th September 2020

Central London Alliance launched to help revive London economy

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5th August 2020

The City View Tony Matharu on why its time to get London moving again

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Commonwealth Gold Medallists Return to the Court That Helped Inspire London

kings baton celebrations in London with team england as part of london sports festival by central london alliance

Image credit: Central London Alliance

When Central London Alliance transformed Paternoster Square into a vibrant destination for sport, community and wellbeing with a pop-up 3x3 basketball court, it set out to demonstrate how innovative use of public spaces could inspire participation, animate central London and bring people together through sport.

Now, just months later, that vision has come full circle.

On Thursday 6 August, from 12:00pm to 2:00pm, Basketball England's Commonwealth Games gold medal-winning men's 3x3 basketball team - Jamell Anderson, Ashley Hamilton, Dwayne Lautier-Ogunleye and Evan Walshe - will return to the very same court beneath St Paul's Cathedral, proudly bringing their gold medals back to the place where they helped launch London's celebrations ahead of the Games.

the mens 3x3 basketball gold medal winners at the commonwealth games 2026

the mens 3x3 basketball gold medal winners at the commonwealth games 2026

 

 

 

 

 

 

 

 

Image Credit: Basketball England

In May, Central London Alliance welcomed the King's Baton Relay, the men's and wheelchair women’s 3x3 basketball squads to Paternoster Square, London. The athletes delivered coaching sessions, demonstrations and competitions with schoolchildren, workers, residents and visitors, inspiring thousands ahead of the Commonwealth Games.

The achievement is a testament not only to the athletes but also to the power of creating opportunities for elite sport and grassroots participation to exist side by side in the heart of one of the world's leading cities.

The court forms part of Central London Alliance's London Sports Festival, an initiative that is reimagining central London's public spaces through sport. Since opening, the activation has welcomed thousands of participants through free coaching sessions, corporate challenges, junior coaching, inclusive community programmes, wheelchair basketball, fitness classes and tournaments, transforming one of the City's busiest squares into a thriving destination for activity and connection.

wheelchair basketball at london sports festival

Image credit: Central London Alliance

The activation has been delivered in partnership with Blue Orchid Hospitality, Book It Please, Cheapside Business Alliance and with support from the City of London Corporation and London 3x3, with National Lottery funding from Sport England enabling Central London Alliance to provide professional coaching and equipment throughout the programme.

Tony Matharu, Chairman of Central London Alliance, said:

"This is exactly why Central London Alliance exists - to think differently about how our city works and how we can transform public spaces into places that inspire people.

When we installed a 3x3 basketball court in the heart of the City of London, our ambition was not simply to build a sports court. It was to create a destination that would bring together businesses, residents, visitors and communities through the power of sport, while showcasing London's ability to host world-class experiences in unexpected places.

The King's Baton Relay gave thousands of people the opportunity to meet elite athletes before they travelled to the Commonwealth Games. To witness both the men's and wheelchair women 3x3 basketball teams as Commonwealth champions is incredibly special. It demonstrates what can happen when innovation, partnership and community come together.

Central London Alliance is proud to be an enabler - creating the platforms, partnerships and opportunities that allow people, places and sport to thrive. We hope seeing these champions return with their gold medals will inspire many more people to pick up a basketball and discover the life-changing benefits of sport."

Members of the public are invited to visit Paternoster Square on Thursday 6 August between 12:00pm and 2:00pm to meet the Commonwealth champions, see their gold medals, take photographs with the team, hear about their journey and enjoy the continuing programme of activities at the London Sports Festival's 3x3 basketball court.

Further information and the full London Sports Festival programme can be found at www.londonsportsfestival.com.

London Sports Festival Brings Panna Football to The Crescent

people playing footfball as part of London Sports Festival by Central London Alliance

London Sports Festival is set to introduce another exciting urban sport to the capital with the launch of a new panna football activation at The Crescent, opposite the award-winning Tower Suites hotel by Blue Orchid Hospitality.

Known for its fast-paced style, close control and street football culture, panna football will transform The Crescent in Aldgate into a lively destination for sport, entertainment and community participation, inviting workers, residents and visitors to test their skills and Play Their Part. 

The Crescent, previously home to the City’s first pop-up padel court, earning its place in the GUINNESS WORLD RECORDS book from previous activations led by Central London Alliance, will soon be welcoming more visitors as Tower Suites opens up the Crescent buildings. The Crescent, a stunning collection of Georgian buildings, adjoins Blue Orchid’s multi award-winning Tower Suites hotel and benefits from views of the Tower of London and the historic Roman Wall, in a prime City location.

Participants will have the chance to experience the creativity and energy of panna football in a fun and welcoming environment as other football themed games will be available to play. Donations for play will go to the city-wide Saving Lives campaign– Central London Alliance’s mission to train 4,000 people in CPR for another world record attempt.

Opening on the first day as the official Men’s World Cup Football tournament, screens will show matches in the adjacent bars and restaurants. Local businesses will also be encouraged to take part offering teams a unique opportunity to connect and compete in the heart of the city. Alongside this, community groups and schools will be invited to attend dedicated sessions aimed at encouraging young people and local residents to be active, build confidence and experience a different side of football culture.

Delivered as part of Central London Alliance’s wider London Sports Festival programme, in partnership with Aldgate Connect BID, the activation continues their mission of activating unused spaces and making physical activity more accessible across central London.

Tony Matharu, Chairman of Central London Alliance said:

London Sports Festival is about bringing energy, opportunity and community into the heart of our city through sport. Our activations in the Crescent are a brilliant example of how we can transform underused public spaces into vibrant destinations that encourage people to connect, be active and experience London in new and exciting ways.

“The Crescent has already shown what is possible through previous sporting activations, and we are proud to continue building on that success with another accessible and engaging experience for workers, residents, visitors, schools and local businesses alike.

“As the Men’s World Cup football competition begins, this activation will create a fantastic atmosphere in Tower Hill – celebrating football culture while supporting local businesses, encouraging participation and showcasing the power of sport to bring communities together.”

Claire Dumontier-Marriage, BID Director at Aldgate Connect BID said:

“Sporting installations are a fantastic way to bring energy and fun into Aldgate’s public spaces. We’ve been delighted to be a partner in hosting a range of innovative experiences that have taken place in The Crescent, and we’re excited to join Central London Alliance to see it transformed once again through Panna Football. 

“At Aldgate Connect BID, we are passionate about creating a vibrant and welcoming destination for everyone who lives, works and visits the area, and London Sports Festival is a great example of how activations like this support community cohesion and bring people together.

“We encourage all local workers, residents, visitors and the wider community to take part and experience the energy that this different side of football can bring.”

The announcement follows a growing series of London Sports Festival activations across the capital, including pickleball, padel, basketball and table tennis experiences, all designed to animate the city and encourage participation through inclusive and engaging sporting experiences.

Further details, including how to book can be found on the London Sports Festival website.

London Celebrates 3x3 Basketball with a One Day Pop-Up

Image credit @stark.image 

London Sports Festival is set to bring the energy of street basketball to the capital with a 3x3 basketball pop-up event in Paternoster Square.

With only two weeks to go, here’s how you can participate in the one-day event on 26 May.

Transforming one of central London’s most iconic public spaces into a dynamic 3x3 basketball court, Central London Alliance is offering a one day event on 26 May ahead of their 18-day 3x3 programme, as part of London Sports Festival, later this summer.

The event will offer a day of free, inclusive activities designed for all ages and abilities. From fast-paced corporate challenges to engaging community sessions, visitors, residents and workers will have the opportunity to experience the excitement of 3x3 basketball in a vibrant, festival-style setting. Here’s what’s on:

  • Free Junior coaching sessions for local schools and community clubs
  • Giveaways and competitions with prizes up for grabs for local workers, residents and visitors
  • Free 3x3 wheelchair basketball session run by the London Titans
  • Pay and play sessions for private use
  • Corporate Challenges

Whether picking up a 3x3 basketball for the first time or competing with colleagues, participants can expect a welcoming and high-energy environment that celebrates sport in all its forms.

Delivered by Central London Alliance in partnership with Blue Orchid Hospitality, the activation continues the London Sports Festival’s commitment to transforming everyday city spaces into hubs of activity, encouraging Londoners, workers and visitors alike to be active and experience London in new and exciting ways.

This one-day 3x3 basketball pop-up offers just a taste of what’s to come later this summer, as the London Sports Festival builds towards an expanded programme of activations, community events and sporting experiences across the capital,

To reserve your place at any of the above sessions, visit here and to view the full London Sports Festival programme visit www.londonsportsfestival.com.

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Golden Table Tennis Takes Over London to Celebrate the Sport’s Centenary Homecoming

Central London is set to shine this spring as ten striking gold table tennis tables appear across the capital as part of London Sports Festival, celebrating the centenary year of the ITTF World Team Table Tennis Championships Finals as its return to the capital 100 years later.

Players at the London Sports Festival 2025. Image courtesy of Central London Alliance CIC

Delivered in partnership between Central London Alliance and Table Tennis England, the activation will run from 8 April through to June, inviting Londoners, workers and visitors to pick up a bat, explore the city and join the celebrations.

Each table will feature a unique motif, inspired by the 100-year journey of the sport and the Championships to become one of the most played and watched sports in the world. Members of the public are encouraged to download the official map, available from 8 April, track down the tables, and uncover the full set of pictograms for a chance to win tickets to the upcoming ITTF World Team Table Tennis Championships Finals at OVO Arena Wembley on the 10th May, along with a range of other prizes.

The table locations will span the capital from Victoria and Westminster to Tower Hill. In an exciting sneak preview, and building on from last year’s popular padel court, one of the golden tables will be installed outside the prestigious St Paul’s Cathedral, with several others featuring in the City of London. The installation will take the form of a padel-style table tennis court, giving participants an unforgettable opportunity to play this unique sport beneath one of London’s most iconic landmarks.

Adding to the excitement, special guests from Table Tennis England will be visiting selected tables on 8 April and again on 23 April — World Table Tennis Day — offering top tips, fun challenges and free giveaways to help inspire players of all ages and abilities.

Tony Matharu, Chairman of Central London Alliance commented:

“We are delighted to partner with Table Tennis England to bring this vibrant installation to the heart of the capital as part of London Sports Festival. The golden tables are about more than just sport - they’re about celebrating London’s global sporting heritage, encouraging active travel across the city and creating memorable moments in some of our most iconic spaces.”

The initiative forms part of the build-up to the highly anticipated World Table Tennis Championships, which will see the world’s best athletes compete in London during this landmark centenary year for the sport. The Championships promise world-class action, an electric atmosphere and a celebration of table tennis’ global legacy. Spectators are encouraged to secure their seats early to be part of this historic sporting moment.

Table Tennis England Chief Executive Sally Lockyer said:

“Bringing the ITTF World Team Table Tennis Championships Finals back to London in its centenary year is a landmark moment for our sport. The centenary tables will help introduce new audiences to table tennis, inspire future players and build excitement ahead of welcoming the world’s best athletes to London.”

City of London Corporation Policy Chairman, Chris Hayward, said:

“Bringing these golden tables to the Square Mile is a fun, accessible way for people to get active and enjoy some of the City’s most iconic spaces – exactly the kind of initiative we want to see as we continue to develop the Square Mile as a global destination for sport.”

Further details on table locations, how to enter the competition and event updates will be available via Central London Alliance, London Sports Festival and Table Tennis England channels.

Ends

London Sports Festival is a unique festival of sporting installations and activations across the capital in some of London’s most iconic locations together with hidden streets and leafy backwaters. London Sports Festival is a place where workers, residents and visitors can enjoy the capital and build lasting relationships through sport. The festival offers a diverse range of sports ensuring there is something for everyone to enjoy. The full programme can be found at www.londonsportsfestival.com

London Sports Festival is brought to you by Central London Alliance CIC

Central London Alliance, a Community Interest Company, was formed to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors and to help both employers and workers to survive through coronavirus and beyond. Politically independent and supported by organisations of varying sizes and sectors, the Central London Alliance CIC works towards a strong economic recovery of central London, ensuring its continued viability as a leading global city.

www.centrallondonalliance.com

About the City of London Corporation

The City of London Corporation is the governing body of the Square Mile dedicated to a vibrant and thriving City, supporting a diverse and sustainable London within a globally successful UK –  www.cityoflondon.gov.uk

The vision of its sport strategy is to make the Square Mile a global sports destination, by offering attractive and valued sport facilities, venues, activations and events for residents, workers and visitors.

About Table Tennis England

Table Tennis England is the governing body of the sport in England, responsible for administering, promoting and developing the sport.

Tickets for the ITTF World Team Table Tennis Championships Finals London 2026 are on sale now and can be booked via the event website.

London Sports Festival Returns to the Capital

Central London Alliance’s London Sports Festival 2025 launch event in the City of London Corporation’s Guildhall Yard

 

Central London Alliance, the organisers of London Sports Festival are proud to announce the return of the capital’s most vibrant celebration of sport, activity and community, set to take place across London in 2026.

Bringing together people of all ages and abilities, the festival will transform central London into a dynamic hub of participation, showcasing a wide range of sports, live activations, and community-led events.

From grassroots engagement to elite-level inspiration and professional athlete visits, London Sports Festival aims to encourage healthier lifestyles, strengthen community connections, and highlight the city’s reputation as a global leader in sport, culture and innovation.

Pickleball in Guildhall Yard, part of Central London Alliance’s London Sports Festival 2025 with support from the City of London Corporation
 

Building on the success of previous years, which saw over 30,000 participants, the 2026 festival will feature a thrilling lineup of sports activations across iconic central London locations and hidden streets designed to increase access to sport and physical activity across the capital. Businesses, schools, visitors, and local residents are invited to Play their Part. With key moments to be announced soon, the festival is kicking off with some of last year’s favourites:

  • Pickleball at St James’s Park Station (18 February – 1 April)
  • Padel Table Tennis at Tower Suites Walkway (18 February – 3 April)
  • Padel at Tower Hill Terrace (12 March – 25 October)
  • Padel at Hay’s Galleria (19 March – 23 August)

London Sports Festival 2026 will also support local businesses, drive footfall into central London, and contribute to the city’s continued recovery and vibrancy by activating public spaces and celebrating the diversity and energy of London’s sporting community.

Chairman of Central London Alliance CIC Tony Matharu commented: “London Sports Festival 2026 is about utilising the unique power of sport to bring people together. By transforming and animating everyday spaces into places of activity, we create opportunities for communities, businesses and visitors to connect, enjoy and experience London in new and exciting ways. This is just the beginning of what will be a season of energy, participation and celebration across the capital.”