RosMorgan

Heart of London Business Alliance

Ros has almost 20 years’ experience in delivering successful destinations and is a leading figure in London and the Business Improvement District (BID) Industry.

Leading successive organisations including Kingston First and Croydon BID, Ros joined Heart of London Business Alliance (HOLBA) in 2016. Through her leadership, Ros has produced award-winning teams, driving measurable results and real return on investment for businesses and investors.

In 2020, her dynamism and depth of experience secured HOLBA another 5-year mandate, with 96% of businesses voting in support, making it the first BID to achieve four simultaneous ballot wins, as well as the first BID in the UK to run a property owner and occupier ballot concurrently. HOLBA now operates four of only five property owner BIDs within the UK.

Most recently, Ros’s innovative thinking has seen the development of a series of “first of its kind” strategies for London’s West End, including a Placeshaping Strategy and Economic Case for Investment in London’s West End and a Cultural Strategy and report on the Economic Benefits of the West End and Heart of London Cultural Sector.

Ros is a Director of the Central London Alliance, formed in 2020 in response to the Covid-19 crisis, to support the immediate needs and long-term recovery of Central London businesses. She is also a Night Time Commissioner for the Greater London Authority and has recently joined the New London Sounding Board, established by New London Architecture.

As the global economy faces a new set of challenges, Ros is dedicated to securing the future of London’s West End as a vibrant and economically sustainable world-class destination of culture and commerce.